Johannesburg – A new NBA (www.NBA.com) Store opens at Sandton City which features an extensive range of merchandise, including Nike jerseys, apparel, and memorabilia.
NBA Africa and Shesha, a premium retailer of exclusive and limited-edition footwear, apparel, and accessories, on Saturday announced the opening.
The 270-square-meter store, which is located at Sandton City in Johannesburg, South Africa, is the first physical NBA Store in Africa.
Operated by Shesha, the NBA Store features an extensive range of official NBA merchandise and memorabilia, including current and former player jerseys.
The store has an assortment of youth NBA jerseys, apparel, headwear, footwear, sporting goods, toys, and collectibles from major brands such as Nike, Mitchell & Ness, New Era, and Wilson.
The store also features authentic memorabilia from throughout NBA history and a customization area where fans can personalize NBA jerseys.
NBA Africa CEO Victor Williams, Shesha CEO Nirmal Devchand and 2004 NBA champion Richard “Rip” Hamilton celebrated the opening of the store.
Fans will have the opportunity to take photos with the Larry O’Brien Trophy, which will be displayed at the store during the weekend.
“Launching the first NBA Store in collaboration with Shesha reflects our commitment to driving greater engagement with our passionate African fans,” said Williams.
“Through this new store, fans will be able to more easily represent their favorite teams and players, showcase their fandom and elevate the culture around basketball on the continent.
“We are honored and excited to deliver the first NBA Store in Africa,” said Devchand.
“This store will provide NBA fans in South Africa with the greatest access they have had to league merchandise, including jerseys of NBA players, legends, and African pioneers past and present.
“We look forward to welcoming basketball fans to the NBA Store and celebrating our shared love for the game.”
In addition to merchandise, the new store features large screens showing NBA TV, the league’s 24/7 dedicated channel that airs live games, highlights, and original content.
The store also features an interactive photo display where fans can take pictures as if they are standing alongside NBA players, as well as a dedicated area where fans can compare their heights and shoe sizes to NBA players and legends.
There are more than 400 NBA-branded retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world.
Hamilton spent 14 years in the NBA, playing for the Washington Wizards (1999-2002), Detroit Pistons (2002-2011), and Chicago Bulls (2011-2013).
He won the 2004 NBA championship with the Pistons and was a three-time NBA All-Star (2006-2008).
Later this year, NBA Africa and Shesha will launch the league’s first e-commerce site on the continent, which will provide fans in select African countries with the widest selection of authentic NBA products ever available in Africa.
FIRST IN AFRICA: A new NBA store opened Saturday at Sandton City on Saturday