Race Discrimination Under Spotlight In Advertising Sector On Monday

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The South African Human Rights Commission (SAHRC) will begin its Inquiry into race discrimination in the advertising sector on Monday.

The SAHRC Gauteng Provincial Office has announced that it “will convene the first sitting of the inquiry into racial discrimination and discrimination in advertising in South Africa from 14-18 March 2022”.

The SAHRC said the inquiry will look at “the processes and machinery that go into the creation and publication of adverts and the people involved”.

Instead of having to react to each discriminatory advert as and when they occur, the SAHRC said its aim was to craft medium to long-term interventions.

These interventions in the advertising sector are aimed at instilling a culture of human rights and produce mechanisms that promote equality and prevent unfair discrimination, said the SAHRC.

“And, in doing so prevent the publication of racist (sexist, tribalist, homophobic, anti-Semitic, Islamophobic or ableist) adverts.”

The Inquiry will be held in Rosebank.

It will be live-streamed and will be accessible on the SAHRC website, social media pages, and YouTube.