Procter Brings Experience To Primedia Top Job

Primedia Group, the owner of a broad portfolio of broadcasting and out-of-home assets, has appointed Jonathan Procter as Group CEO.

Primedia Broadcasting is the home of premium and award-winning media platforms 947, 702, KFM and CapeTalk; and award-winning national news brand EWN. 

Commenting on the appointment, the chairman of the Primedia board and Acting Group CEO, Phumzile Langeni said: Jonathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage of the Group’s growth strategy. 

“We will all benefit from his innovative outlook and his global insights on media. The board is delighted Jonathan has joined us to lead the team at Primedia.”

Procter joins the Primedia Group from the Antenna Group, a privately-owned international technology, media, and entertainment company with a leading presence in Central and Eastern Europe, where he held the position of Group Managing Director. 

He has more than 30 years of experience in the Media sector.

“I was pleased to have returned to South Africa, and I look forward to supporting the growth of the Primedia Group and its leading position in a fast-evolving media landscape,” said Procter on his appointment.

“I have been impressed by Primedia’s digital innovation that enhances advertiser, consumer and listener value propositions.

“I am passionate about developing talent and will continue to create an environment where excellence can thrive in all the brands of the Group.”

His key responsibilities, said Langeni, “will be to continue and enhance a transformation strategy that supports the long-term sustainability of Primedia and reflects the society in which we operate, and to anchor our leading position in the media and broadcasting industry. 

“His drive for innovation, prioritisation of inclusive development opportunities, and his leadership track record is tailor-made for Primedia right now, as the Group faces increased competition from international digital media platforms that target our audiences and our advertisers.”   

Established in 1994, Primedia Group has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe. Primedia is a proud Level 1 B-BBEE contributor.

Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, RMB a division of FirstRand Bank Limited and Old Mutual Private Equity, part of Old Mutual.