Lindile Xoko Is New Primedia Chief Revenue Officer

Primedia Broadcasting has appointed Lindile Xoko, an accomplished business accelerator, as Chief Revenue Officer. 

Xoko, who has experience in developing and executing growth objectives across multiple markets, will take up his position on 20 September 2021.

“Lindile’s appointment comes at an important time in the evolution of the business as we continue to offer our advertisers increasingly targeted opportunities to enhance their brands and drive growth,” said Geraint Crwys-Williams, Primedia Broadcasting Chairperson. 

“As we reimagine the power of radio and simultaneously diversify into other exciting spaces, I am delighted to welcome Lindile to the Primedia Broadcasting team to lead our advertiser-centric strategies.”

Primedia Broadcasting is home to market-leading audio brands 947, 702, Kfm 94.5, and CapeTalk, as well as Eyewitness News.

Commenting in his appointment, Xoko said: “I am thrilled to be joining Primedia Broadcasting as the organisation moves towards enhanced digitisation. 

“The data derived from a focused terrestrial and digital strategy creates significant advantages for us all.

“I believe that we have a unique opportunity to harness insights to better inform pivotal strategic decisions, drive business planning and further advance the portfolio of the strongest commercial radio advertiser propositions in the country. 

“Primedia Broadcasting has an exceptional history of innovation, and I am delighted to be a part of its next growth story.”

Before his appointment at Primedia Broadcasting, Xoko led Sales and Marketing at Netstar, a subsidiary of Altron. He also excelled in leadership positions at Cisco, MTN, and Gijima.